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Mission

SOM’s mission is to offer research and survey services that adequately meet its clients’ needs and allow them to make informed business decisions.

SOM specializes in market research, satisfaction studies, socio-economic research and program evaluation.

SOM has also developed expertise in the following areas:

Agrobusiness
Food
Consumption
Energy
Finances and insurance
Games of chance
Labor and workplace environment
Media

University research
Health and social services
Public services and social marketing
Technology and information systems
Telephone services
Tourism
Transportation and road safety

History

1986	Company founding The SOM adventure begins in 1986 with the opening of its headquarters in Quebec City and an office in Montreal.
1987	First entirely automated survey SOM is one of the first Quebec companies to move to complete automation in developing a unique system for computer assisted telephone interviewing. By the end of the 1980s, this system integrates data collection and analysis as well as the production of statistical tables.
1993	The birth of a long-lived partnership with Gallup SOM becomes the official supplier for the world-renowned survey organization, Gallup. This partnership, which is still active today, rapidly provides SOM with an international reach.
1994	SOM grows SOM acquires Les services JTD, a Montreal firm specialized in survey research.
1997	The company is recognized by the National Bank. SOM wins the silver award for small to medium size businesses (le Prix argent des PME de la Banque nationale), underscoring its business success.
1998	SOM is ISO 9001 certified At the end of a complex process, SOM satisfies the conditions to obtain an ISO 9001 international standards certification, attesting to the very high level quality assurance program that the company has adopted.
2000	The Quebec Chamber of Commerce recognizes SOM’s expertise. SOM is awarded the Mérite commercial Desjardins prize. This prestigious award recognizes the success of companies that stand out from the competition in their sphere of activities.
2000	First online survey Always on the lookout for new possibilities that technology can offer, SOM conducts its first online survey.
2001	Company honored again SOM wins the Global Quality of Service prize awarded by Gallup to its best supplier worldwide.
2003	A virtual telephone center: the era of telecommuting begins SOM installs a unique network of home-based interviewers. The system and the tools developed ensure a level of quality control similar to that obtained in the company’s phone centers in Montreal and Quebec City.
2006	SOM inaugurates its Web panel Now that most Quebec households are online, the Internet becomes an interesting method for reaching the general public. SOM therefore develops a panel of Internet users to be called on to participate in online surveys.