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Participant Recruitment

The quality of the participants in your focus group or interview project makes all the difference! Let SOM handle the entire recruitment process for you and you will be assured of the best results.

Sampling is as important in qualitative as in quantitative research. Therefore, SOM has developed a thorough recruitment process that will ensure that you get participants that represent the profile you are looking for.

Whether the recruitment is done by telephone or in-field, SOM does not use lists of self-volunteering participants; instead, we prefer working with random recruitment methods which substantially increase the richness and credibility of your results. We can recruit the targetted profile from your samples (e.g., employees, clients) or from the general population, in Quebec or elsewhere in Canada.

SOM can also provide complete services for your focus group projects.