The personal information that you provide to SOM is used only to process the data (e.g. know people’s preferences based on their age group) or to communicate with you (e.g. send you an invitation to complete a survey or send you a prize). SOM will never disclose your personal information to anyone under any pretext.
Each year, SOM interviews hundreds of thousands of people who accept to take part in its studies and surveys. The information collected is always handled in strict confidentiality.
For more information on the steps taken to ensure the confidentiality of your responses, please consult SOM’s personal information protection policy (PDF).