Press release

SOM becomes the first certified partner of NPSx℠ by Bain & Company in North America

Montreal, April 23, 2024 – Canadian research firm SOM is proud to announce a new strategic partnership that will enable it to offer the renowned suite of customer experience solutions from NPSx℠ by Bain & Company, thus becoming its first certified implementation partner in North America.


This collaboration strengthens SOM's position as a leader in the field of customer experience management (CX). Through this alliance, the Quebec firm will be able to offer its clients world-class CX products, delivered by a team of certified professionals.

NPSx℠ leads the way in providing predictive CX tools and technology. The products, designed to bring together the best of Bain Company's client approach, are presented in a simple and accessible manner, providing innovative tools and technologies to enhance the customer experience. Furthermore, this partnership underscores SOM's ongoing commitment to providing its clients with the best products and services available on the market.

« The Net Promoter Score℠, or NPS® from Bain & Company is recognized worldwide. At SOM, the foundations of this approach have influenced our CX practice for many years. This opportunity to offer our clients the NPSx℠ solutions, which bring together and democratize Bain & Company's expertise in customer-centric culture, makes perfect sense in our constant goal of wanting to offer the best products and services on the market.» emphasizes Francis Pelletier, Vice President of Customer Experience and Innovation at SOM.

« We chose SOM for its recognized track record in customer experience. We are proud to partner with a renowned company like SOM to help us support businesses in reaching their CX maturity» adds Stanford Swinton, Founder and General Manager at NPSx and Executive Vice President for Bain & Company.

About NPSx℠
NPSx℠ is the leader in predictive CX tools and technology. Developed by Bain & Company, the inventors of NPS® and the Net Promoter System℠ and leading experts in innovation in the field of customer experience, NPSx℠ sets a new standard in customer experience management by bringing together the best of Bain's expertise, presented in a simple and accessible way for leaders worldwide. For more information, please visit

Companies interested in this announcement are invited to contact SOM experts directly via the online form available below.