We help you to:

Planet

Understand the world around you (markets, customers, employees)

Road sign

Set your strategic priorities (marketing, customer loyalty, organizational development, etc.)

Our approach

SOM is distinguished by a tailor-made approach, innovative research methods and a clear value for money.

  • Experts in methodology and statistics
  • Tools at the cutting edge of technology
  • A constant focus on delivering clear, accurate and easy-to-understand results
  • A quality assurance program
  • A guarantee of confidentiality and data security
Jean Bayard

Jean Bayard

Co-president, Partner

Jean Bayard

Jean excels at finding solutions to complex problems. Quick-witted and inquisitive, he is in the habit of asking THE question, the one you hadn’t thought of… or weren’t prepared for.

Julie Fortin

Julie Fortin

Co-president, Partner

Julie Fortin

Julie knows how to identify the problem! She skillfully uses words and images to make even the most complicated results speak for themselves. She doesn’t shy away from any data.

Vincent Bouchard

Vincent Bouchard

Vice-president Marketing, Partner

Vincent Bouchard

Vincent has the soul of a poet, which gives him an undeniable advantage: he will make our services rhyme with your needs, to help you reach your objectives. He has many talents, including the ability to spot the needle in the haystack!

MD

Marylène Drouin

Vice-president, Human Resources, Partner

Marylène Drouin

Not only does she keep our turnover rate very low, Marylène knows how to find the best talent out there! In the end, those who benefit the most are, of course, our clients.

Patrice Lachance

Patrice Lachance

Vice-president, Technological Development, Partner

Patrice Lachance

Éric Lacroix

Éric Lacroix

Vice-president, Chief Strategy Officer, Partner

Éric Lacroix

Eric is a rarity these days: a talkative statistician! As SOM’s main spokesperson in the media, he analyzes current events with a unique perspective. A passionate techie, he is the soul behind SOMTAB (our dashboard solution).

ML

Manon Létourneau

Vice-president, Finance, Partner

Manon Létourneau

Manon holds the reins of our finances firmly, but with delicacy and humanity. An iron hand in a velvet glove! When all goes well, she knows how to be discreet… but gets more vocal if invoices suffer from neglect.

Sylvain Masse

Sylvain Masse

Vice-president, Surveys and Statistics, Partner

Sylvain Masse

As the guardian of our quality assurance system, Sylvain makes sure that our processes are compliant with the best standards. What’s more, he is a seasoned statistician. Calm and rational, he weighs the pros and cons of all the options.

Francis Pelletier

Francis Pelletier

Vice-president, Customer Experience and Innovation, Partner

Francis Pelletier

It’s his interpersonal skills that will first get your attention. He can listen, observe and show empathy like no other. Francis can be compared to a magnet: he attracts and retains clients!

SOM + Qualtrics: a strategic alliance at the service of companies

Take experience management to new heights!