We help you to:

Planet

Understand the world around you (markets, customers, employees)

Road sign

Set your strategic priorities (marketing, customer loyalty, organizational development, etc.)

Our approach

SOM is distinguished by a tailor-made approach, innovative research methods and a clear value for money.

  • Experts in methodology and statistics
  • Tools at the cutting edge of technology
  • A constant focus on delivering clear, accurate and easy-to-understand results
  • A quality assurance program
  • A guarantee of confidentiality and data security
Jean Bayard

Jean Bayard

Co-president, Partner

Jean Bayard

Jean excels at finding solutions to complex problems. Quick-witted and inquisitive, he is in the habit of asking THE question, the one you hadn’t thought of… or weren’t prepared for.

Julie Fortin

Julie Fortin

Co-president, Partner

Julie Fortin

Julie knows how to identify the problem! She skillfully uses words and images to make even the most complicated results speak for themselves. She doesn’t shy away from any data.

Vincent Bouchard

Vincent Bouchard

Vice-president Marketing, Partner

Vincent Bouchard

Vincent has the soul of a poet, which gives him an undeniable advantage: he will make our services rhyme with your needs, to help you reach your objectives. He has many talents, including the ability to spot the needle in the haystack!

MD

Marylène Drouin

Vice-president, Human Resources, Partner

Marylène Drouin

Not only does she keep our turnover rate very low, Marylène knows how to find the best talent out there! In the end, those who benefit the most are, of course, our clients.

Patrice Lachance

Patrice Lachance

Vice-president, Technological Development, Partner

Patrice Lachance

Éric Lacroix

Éric Lacroix

Vice-president, Chief Strategy Officer, Partner

Éric Lacroix

Eric is a rarity these days: a talkative statistician! As SOM’s main spokesperson in the media, he analyzes current events with a unique perspective. A passionate techie, he is the soul behind SOMTAB (our dashboard solution).

ML

Manon Létourneau

Vice-president, Finance, Partner

Manon Létourneau

Manon holds the reins of our finances firmly, but with delicacy and humanity. An iron hand in a velvet glove! When all goes well, she knows how to be discreet… but gets more vocal if invoices suffer from neglect.

Sylvain Masse

Sylvain Masse

Vice-president, Surveys and Statistics, Partner

Sylvain Masse

As the guardian of our quality assurance system, Sylvain makes sure that our processes are compliant with the best standards. What’s more, he is a seasoned statistician. Calm and rational, he weighs the pros and cons of all the options.

Francis Pelletier

Francis Pelletier

Vice-president, Customer Experience and Innovation, Partner

Francis Pelletier

It’s his interpersonal skills that will first get your attention. He can listen, observe and show empathy like no other. Francis can be compared to a magnet: he attracts and retains clients!

Anne Babineau

Anne Babineau

Research Advisor

Sparkling, endearing, helpful, patient, conciliatory, persevering, hard-working, stimulating … if all these qualities characterize Anne, she is first and foremost a fighter!

Clarisse Béland

Clarisse Béland

Project Manager

Clarisse Béland

Clarisse is like a marathon runner at the Olympics: she starts slowly, taking the time to understand your needs thoroughly; she then advances tirelessly at the right rhythm, and above all, she makes it to the end!

Élie Deilhes

Élie Deilhes

Technological Projects Consultant

Élie Deilhes

Martin Forget

Martin Forget

Project Manager

Martin Forget

Martin is an artist: in a parallel life, he writes screenplays and directs films. At the office, he will analyze your results and they will become a fascinating story, with a memorable conclusion.

MCG

Marie-Claude Gohou

Research Analyst

Marie-Claude Gohou

Corine Laberge

Corine Laberge

Project Manager

Corine Laberge

Always smiling, Corine does not shy away from anything! Constantly on the lookout for new trends, she is always ready to innovate, to try, to create, to test … and in the end she gets the job done! Passionate about human relations, she prefers to be “on the go” than in her office.

Maude Lafleur

Maude Lafleur

Project Manager

Trilingual and an avid traveller, Maude knows people, their attitudes and behaviours. Let her study the habits and customs of your clientele, you will be transported!

AL

Alexandre Leduc

Technological Projects Consultant

Alexandre Leduc

Laurent Mercier

Laurent Mercier

Technical assistant, Recruitment and Special Projects

Laurent Mercier

Recruiting is definitely not for everyone. It requires a very special touch and a vast experience. Laurent certainly has both, on top of being a live encyclopedia!

JM

Joanie Mercier

Research Advisor

Johanne Morin

Johanne Morin

Project Manager

Johanne Morin

Johanne is like a “Mini-Wheat”: she is the perfect blend of math and words! She is the only statistician who can conduct quantitative studies as well as qualitative methods with such ease. She will transform your data into insights.

Claire Naboulet

Claire Naboulet

Project Director

Claire Naboulet

Claire has a slight accent that betrays her origins… She proudly defines what it means to be French! Above all, our adopted Quebecer has all the qualities of a seasoned researcher: curious, meticulous and rigorous.

Francine Ostiguy

Francine Ostiguy

Project Director

Francine Ostiguy

Francine is a real machine! Her perfect mastery of the inner workings of research processes as well as her commitment to accuracy and quality ensure you get unequalled service.

Sylvain Roy

Sylvain Roy

Project Director

Sylvain Roy

Sylvain has hundreds, even thousands of focus groups in his logbook. The “heart” of his success? He masters his subject. With patience and gentleness, he effortlessly gets people to talk, to give insights and emotions.

SOM + Qualtrics: a strategic alliance at the service of companies

Take experience management to new heights!