Automation

Automation

At SOM, we generally prefer to put a little creative touch than to work as robots. But once in a while, we may be tempted to cheat.

Biometrics

Biometrics

Biometrics is nothing less than the measure of life. As you can see, SOM will stop at nothing. In recent years, we have integrated biometrics into our toolbox....

In-depth individual interviews

In-depth individual interviews

You do not have enough participants to form a group? They can not be in the same room without feeling uneasy? They are scattered across the province or the country?...

Data mining

Data mining

In our technological world, data is abundant. But the transformation of data into strategic information is not given to everyone. It is a minefield where it is...

Focus groups

Focus groups

Focus groups are meetings of more than one person in which people ... focus. It does not need to be complicated to be effective...

Surveys

Surveys

The word is dropped. Yes, we do surveys. And we are proud of it. The bad press they are sometimes subjected to does not question their incredible efficiency. Whether...

Usability tests (UX)

Usability tests (UX)

In life, as in business, people like it when it clicks. But it’s not always a good idea to push the limits! If your website structure leads users to use their...