Press release

A new partnership at the service of businesses: SOM + Qualtrics

Quebec City, June 16, 2020—SOM, a renowned Quebec research firm, and Qualtrics, the creator of the experience management (XM) category, are joining forces to offer the most advanced experience management solution on the market today to companies throughout Quebec.


With this partnership, SOM becomes the reference in the implementation of Qualtrics solutions in Quebec. The objective of this collaboration is simple: to create value to companies by providing them with the tools, advice, support and guidance necessary for informed and judicious decision-making. Recognized for its rigour and ability to adapt, SOM possesses in-depth knowledge of the Quebec market, its businesses and its consumers.

The Qualtrics XM Platform™ is a system of action where organizations use experience data (X-data™) to manage the four core experiences of business—customer, employee, product, and brand. More than 11,000 brands from around the world use Qualtrics to trigger hundreds of millions of actions every year to improve customer experience at every interaction, increase employee engagement, develop products people love, and build brands that resonate with consumers.

Today, SOM also announces the establishment of a team of Qualtrics-certified experts, which will be composed of senior research and customer experience professionals, seasoned statisticians and experienced technicians.

SOM will be perfectly equipped to help companies take full advantage of the Qualtrics XM Platform™ and to take their customer experience management to new heights.

Companies interested in this announcement are invited to contact SOM experts directly via the online form available down below.

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