Lego® Serious Play® – Moderating Technique
Mobilize and engage participants to generate innovative ideas.
Let Imagination Run Wild
Thanks to Lego® Serious Play® and its playful setting, participants think outside the box by using their hands.
The moderating technique is proven to stimulate participants of several types of meetings such as:
- Focus groups
- Design thinking sessions
- Team meetings
- Development meetings
![](/build/images/groupe-lego.264e35af.jpg)
A moderating technique with several benefits
Boosts the thinking process
Unleashes creativity
Generates new ideas
Improves team communication
Develops team spirit
Identifies solutions to problems
Lego® Serious Play® in action
![Participants compare the models they built.](/build/images/site1-min.58a0998a.jpg)
![Fully immersed in the creative process, a participant is creating her model.](/build/images/site2-min.b4926ef1.jpg)
![Lego brick models designed by members of a team.](/build/images/site6-min.bd9760fd.jpg)
![Participants in full creative process, designing their model.](/build/images/site22-min.c1290fa5.jpg)
![At the end of the session, one participant per team explains the entire creative process of its team to the other participants.](/build/images/site5-min.320f6532.jpg)
![Some other participants design their Lego bricks creation.](/build/images/site7-min.7562ee43.jpg)
![To warm-up their brain at the beginning of the session, all participants must build a predetermined model.](/build/images/site8-min.3d7ebc13.jpg)
![A Lego block creation designed by a participant.](/build/images/site3-min.27177500.jpg)
![A participant designing her Lego creation.](/build/images/site9-min.ed7670d8.jpg)
![A participant tells the story created by his team to other teams.](/build/images/site10-min.d16852f0.jpg)
![A participant explains the meaning of her creation.](/build/images/site11-min.af95bc07.jpg)
![The session moderator explains the procedure to the participants.](/build/images/site20-min.fba30b37.jpg)
![The team's creations.](/build/images/site17-min.5a87acaf.jpg)
![A participant explains to his teammates the meaning of his Lego creation.](/build/images/site14-min.59421a86.jpg)
![Team members combine their respective models to create a story.](/build/images/site4-min.8d0eed22.jpg)
![A participant in a good mood, designing her Lego creation.](/build/images/site24-min.5df5de7a.jpg)
These photos were taken as part of an activity led by SOM, which brought together a few clients.
How does it work?
A game-powered method
Build a 3D Lego model
Tell a story by letting the Legos come alive
Share with other participants
A hands-brain connection
The use of the hands generates a powerful emotional charge: thoughts and ideas tend to be more detailed, thus stimulating creativity and innovation.
Multiple contexts of use to move your organization forward while having fun
Team building
- Communication improvement
- Team spirit improvement
- Performance improvement
- Get to know the strengths of a work team
- Exploration of values and development of a shared vision
- Conflict management
Organizational development
- Product development
- Corporate identity
- Branding
- Decision making
- Problem solving