SOM-R + SOMNIWEB, Omnibus Surveys

An affordable yet efficient solution

Thanks to its Omnibus surveys, SOM reaches 1,000 Quebecers for you. You can easily ask your questions and get reliable data on your project, whether it’s for:

  • Your reputation and your position in the market
  • The effectiveness of your advertising campaigns
  • The image of your company or of your products
  • Perception of your products or services
  • Interest and likeliness to purchase
  • Current or potential use of your products or services
  • The opinions, attitudes and behaviors of the population

How does it work?

Omnibus surveys allow you to get the opinion of Quebecers in a syndicated study. Piggybacking brings you savings. Two products are available to you :

A consulting service adapted to your needs

Our team accompanies you to optimize your research results:

  • We advise you in the design, wording and logical order of your questions
  • We translate your questions to maximize the representativeness of the survey
  • We provide you with quality data that meets your information needs
  • We can also analyze the data and provide a research report

Rigorous and reliable surveys

Thanks to our sampling and weighting methodology, SOM's omnibus surveys represent Quebec’s population accurately and provide you with the true picture.

SOM-R

SOM-R

Usual sampling of 1,000 respondents 18 and over

Typical timeline 17 days
Frequency Monthly
SOMNIWEB

SOMNIWEB

Usual sampling of 1,000 respondents 18 and over

Typical timeline 10 days
Frequency Monthly

SOM-R

Our telephone omnibus survey is conducted monthly and allows you to reach Quebec adults, including those who do not use the Internet.

Pricing

$ 625 per closed-ended question
$ 812.50 per partial-open-ended question
$ 1,250 per open-ended question

For additional information

514 878-9825 ext. 438

Pricing includes the classification of results by eight sociodemographic variables: gender, age, education, region, personal income, household income, household size, and mother tongue.

Maximum of 20 questions

Note :

Additional charge of $ 70 per question for analysis and reporting (optional)


SOMNIWEB

The web omnibus survey allows you to reach adult Quebec Internet users on a monthly basis. Randomly selected, all of our respondents are part of the SOM Gold Panel, one of the largest in Quebec.

Pricing

$ 525 per closed-ended question
$ 1,050 per open-ended and partially open-ended question

For additional information

418 687-8025

Pricing includes the classification of results by eight sociodemographic variables: gender, age, education, region, personal income, household income, household size, and mother tongue.

Maximum of 12 questions

Note:

Additional charge of $ 70 per question for analysis and reporting (optional)

For more information or a quote: contact us