Social Media Vox Pop
Social Media segmentation power serving Market Research
Conduct geolocated studies and recruit unique profile participants
Sometimes, traditional research methods simply do not cut it. In these situations, try the advanced social media segmentation!
SOM's Social Media Vox Pop helps you find the right person at the right place and the right time.
Segmentation criteria:
- Geolocation
- Sociodemographic
- Interests
- Behaviours
Social Media we use
QC: 5 M users
CAN: 21 M users
QC: 2 M users
CAN: 12 M users
Combined
QC: 5.3 M users
CAN: 23 M users
Our Edge
Successful campaigns
3x
Average click-through rate three times higher than Facebook average.*
4x
Average conversion rate four times higher than Facebook average.*
50 %
Cost per action fifty percent less expensive than Facebook's average*
Anonymous campaigns
The sponsored campaigns we run are done with SOM's page. This way, we keep things between us. The entire world does not have to know.
*Source: Facebook Advertising Benchmarks, WordStream, 2019
Two types of use are available to you
Caution
The use of social media can involve methodological biases. Contact us for more details.
Surveys and Polls
Conduct a survey among targeted segments.
Here are a few examples:
- Geolocated study using postal codes.
- Geolocated survey of workers in a sector.
- Geolocated survey of workers in a sector.
Easily reach the number of required respondents by providing incentives. Our reward catalog includes:
Participant recruitment
Recruit participants for a focus group, in-depth interview, to build an online community, or to conduct a usability test.
Here are a few examples :
- Recruit participants using an iPhone to conduct a UX test.
- Recruit participants who have a child aged 6 to 8 to conduct a focus group.
- Recruit participants aged 18 to 24 who have an ATV for an in-depth interview.
You're looking to join the right person at the right place and the right time?
SOM's Social Media Vox Pop keeps it easy and affordable.
