Social Media Vox Pop

Social Media segmentation power serving Market Research

Conduct geolocated studies and recruit unique profile participants

Sometimes, traditional research methods simply do not cut it. In these situations, try the advanced social media segmentation!

SOM's Social Media Vox Pop helps you find the right person at the right place and the right time.

Segmentation criteria:

  • Geolocation
  • Sociodemographic
  • Interests
  • Behaviours
Social network users with various demographic profiles.

Social Media we use


QC: 2 M users

CAN: 12 M users



QC: 5.3 M users

CAN: 23 M users


Our Edge

Successful campaigns


Average click-through rate three times higher than Facebook average.*


Average conversion rate four times higher than Facebook average.*

50 %

Cost per action fifty percent less expensive than Facebook's average*

Anonymous campaigns

The sponsored campaigns we run are done with SOM's page. This way, we keep things between us. The entire world does not have to know.

*Source: Facebook Advertising Benchmarks, WordStream, 2019

Two types of use are available to you



The use of social media can involve methodological biases. Contact us for more details.

Surveys and Polls

Conduct a survey among targeted segments.

Here are a few examples:

  • Geolocated study using postal codes.
  • Geolocated survey of workers in a sector.
  • Geolocated survey of workers in a sector.

Easily reach the number of required respondents by providing incentives. Our reward catalog includes:

Surveys and Polls

Participant recruitment

Recruit participants for a focus group, in-depth interview, to build an online community, or to conduct a usability test.

Here are a few examples :

  • Recruit participants using an iPhone to conduct a UX test.
  • Recruit participants who have a child aged 6 to 8 to conduct a focus group.
  • Recruit participants aged 18 to 24 who have an ATV for an in-depth interview.
Participant recruitment

You're looking to join the right person at the right place and the right time?

SOM's Social Media Vox Pop keeps it easy and affordable.