Basics of marketing research

You want to develop a research project but don't know where to start?

Our marketing research training is surely made for you. During this 100% digital training course, you will learn how to define your research project from A to Z.

Among other things, we will cover the following topics (in varying degrees of depth depending on your knowledge and interests):

  • Defining your objectives
  • Identify the target population (territory, characteristics, etc.)
  • Design the research methodology
  • Qualitative or quantitative?
  • Building a sampling plan
  • Develop a well-structured questionnaire
  • Basic principles of weighting
  • Understanding margins of error
  • Principles of interpretation and analysis
  • How to reveal insights?

Led by our expert Vincent Bouchard, this training will help you feel more comfortable in every aspect of marketing research.

For more information or for a quote: contact us

Marketing research