Localization Studies

To be or not to be is not the question. "Where should we be?" is the most crucial one.

Responding to it can bring undeniable benefits. But finding the right answer requires a rigorous approach. If you do not know exactly where to go, SOM can show you where you should be.


The retail business is all about little details. You must get everything right, especially localization. Even if nowadays localization takes on a whole new meaning, with point-of-sale virtualization, it remains critical to your business success. Indeed, to sell, you must be at the right place, at the right time, with the right product or service.

Through judicious use of public data and surveys of current and potential customers, our experts assess the potential of multiple locations. They go well beyond the notions of primary and secondary markets to offer you a comprehensive and relevant location study.

Being in the right place makes sense. Finding this place is less simple. SOM’s experts will evaluate all your options to arrive at the ideal location. If you’re looking for just the right spot for your business, you’ve come at the right place.

For more information or a quote: contact us

Market Research