Price Studies

Price is an important part of your marketing strategy.

But how do you determine it? Are you sure you're in the right range? How do you compare to the competition? And what do potential clients think? With the help of our experts, find the one that will be considered ... priceless!


The cost plus percentage strategy is one of the many possible strategies when it comes to pricing. But not always the best. Let SOM’s experts analyze your options to find the sweet spot. We include in our analysis all the parameters that can influence your final decision.

From the psychological threshold to the cost price, market price analysis, the Van Westendorp model, the value perceived by clients, the consideration of the category of products or services and the all-important price elasticity, SOM masters both the theoretical and practical foundations necessary for a winning price strategy.

In this field of research halfway between art and science, getting some outside help is common sense. Our experts will guide you through every step of your quest for the optimal price, so that you can grow your business, without losing your shirt!

For more information or a quote: contact us

Market Research